Marketing winners and losers of the week
Walgreens sales soar, VaynerMedia racks up another win and Upwork lures Instagram marketing exec…. More about, read Source
Walgreens sales soar, VaynerMedia racks up another win and Upwork lures Instagram marketing exec…. More about, read Source
The now-deleted tweets drove brand search volume, according to social media analytics. More about, read Source
New campaign injects attitude behind the ‘Help Yourself’ positioning. More about, read Source
Gym chain’s star-studded ‘Feel Fitacular’ spot positions exercise as good for the mind and the body. More about, read Source
« Passenger Play » game function could distract the driver, says National Highway Traffic Safety Administration. More about, read Source
Tracking the marketer and agency response to new COVID challenges. More about, read Source
The head of media for one of Ad Age’s marketers of the year discusses how the brand is trying to treat people as people, not targets. Source
Watching the leadership shifts across the industry’s prominent shops over the last year could give you whiplash. More abour, read Source
These brands tapped into viral moments and led trends across social platforms. More about, read Source
LinkedIn’s B2B Effectiveness Code defines b-to-b effectiveness, explains the impact of b-to-b creativity and notes what’s needed to make marketing creative a growth driver… More about, read Source