Blogging

Havas will roll its Sports & Entertainment divisions under Havas Play, which is expanding globally to help brands activate in gaming, sports, music and other fandom categories… More about, read Source

Brands still tend to lean into the stereotype that gamers are adult-children living with their parents. However, figures show that many players are older. Older players not only have more money – they don’t have to ask for permission to spend it.. More about, read Source

The Unilever-owned ice cream brand is giving out free ice cream calling out oil and gas companies as brands get feisty at SXSW in Austin, TX… More about, read Source

Creatives are increasingly using AI generated art in their campaigns, but is it saving time and costs? Will rights issues and ethical concerns prevent broader adoption? And is it really the future of the creative process? More about Source

FedEx says, “We’re ready for the holidays, so you’re ready for what’s next.” More about, read Source

Agency company boosted its 2022 organic growth forecast but is preparing for a potential economic slowdown. More about, read Source

The goal of ambassador or creator programs is to develop real relationships with influencers and make them an integral part of your marketing strategy. More about, read Source

Hilton says, “When you and your team need space to work, and a place to eat, it matters where you stay.”… More about, read Source

Ad Age takes a look at the best creative campaigns in recent days… More about, read Source

Blended in-game ads deliver opportunities to tap into an expansive, growing audience, and a chance to experiment with new strategies to reach engaged gamers… More about, read Source