12 ad leaders planning for the cookieless future
Here are the top ad tech execs helping brands figure out first-party data… More about, read Source
Blogging
Blogging : News from web design, development and digital marketing | Les actualités du webdesign, du développement et du marketing digital.
Shopping trends every marketer should embrace in 2022
Engaging consumers with creator-influenced experiences—enabled with commerce functionality—will help brands capture significant market share … More about, read Source
Customer acquisition—5 ways to grow in 2022
How to create an ecosystem that drives constant growth regardless of external factors… More about, read Source
How data is transforming Super Bowl and Winter Olympics marketing
Plus, TikTok teams up with CreatorIQ, macroeconomic news in a nutshell, and more. More about, read Source
Watch the newest commercials from Microsoft, Rocket Mortgage, …
Microsoft shows how artist/entrepreneur Daisuke Okamoto uses his Surface Pro 8… More about, read Source
VIdeo: How Twitter is expanding its gaming partnerships
Twitter’s head of gaming partnerships Rishi Chadha talks about what the platform can do for brands and gamers. Source
The top 5 creative campaigns you need to know about
An even healthier way to get through Dry January, a hilarious twist on movie conventions, a really hypnotic show… More about, read Source
Marketing winners and losers of the week
Walgreens sales soar, VaynerMedia racks up another win and Upwork lures Instagram marketing exec…. More about, read Source
Pabst’s ‘eat ass’ tweets generate social buzz for brand
The now-deleted tweets drove brand search volume, according to social media analytics. More about, read Source
Kraft Mac & Cheese wishes consumers a ‘Happy No Year’
New campaign injects attitude behind the ‘Help Yourself’ positioning. More about, read Source
