Blogging

A typical ‘lucky girl’ seems to have it all – perfect looks, an enviable lifestyle, a seemingly effortless following on social media – a life that’s straight out of a glossy magazine. More about, read Source

The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world’s biggest brands through their programmatic ad buys. Campaign explores.. More about, read Source

Would the brilliant ads that made some of us choose this crazy profession have made it if they were created by AI? More about, read Source

The industry has evolved almost beyond recognition in recent years, but the key to success for ad agencies hasn’t changed much since the 1960s. It is still about pitching and winning. more about, read Source

EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.. More about, read Source

WPP’s CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India’s potential, recent acquisitions, AI’s influence, and the role of creativity in shaping the future of advertising… More about, read Source

The recent flurry of agency openings in the UK capital suggests business here is good. But is there more to it than meets the London eye? More about, read Source

Creative guidance tool will also surface AI-powered tools that automatically edit advertisers’ video campaigns in line with YouTube’s guidance… More about : Source

McCann Content Studios will absorb the social capabilities of McCann Live and the creator capabilities of IPG agency ITB… More about, read Source

The streaming service shared how its ad-tier subscription is doing for the first time while avoiding the writers’ strike on Wednesday… More about, read Source