Instagram trying to lure TikTok creators with $10,000 bonus
The battle for attracting creators continues, as Instagram ramps up creator payments in bid to attract TikTok users. Source
The battle for attracting creators continues, as Instagram ramps up creator payments in bid to attract TikTok users. Source
Christina Aguilera and her kids star in Nintendo’s latest ad for the Switch. Source
Over 90% of Wirecutter union members at the New York Times have voted to authorize a work stoppage in late November. Source
The U.S. ad business added 2,200 jobs in October. But new figures show internet media employment has dropped from its summer all-time high. Source
FaZe Clan strikes again and Velveeta gets cheesy, as Burger King and Roku falter—plus Bacardi sheds plastic. Source
VideoAmp joins another Nielsen competitor — Comscore — in the marketer group’s pilot for next-generation measurement. Source
Paul Davison discusses the evolution of audio and the rise of influencer marketing. Source
Google agency and brand relations exec takes YouTube role as it grows its ad business. Source
Music-oriented branding punches through in ways that other kinds of celebrity endorsements do not. Source