Top 3 ways brands can scale personalized content
Adobe details how companies can develop a high-velocity content machine with intelligence and automation using Adobe’s Workfront. More about, read Source
How Universal Music Group Helps Brands Drive Culture
Universal Music Group for Brands connects artists and influencers with brands including Pokémon, Oreo and Coca-Cola. More about, read Source
Watch the newest commercials from Buick, Disney+, TYR and more
A bearded dragon named Iggy stars in a spot for the three-row Buick Enclave SUV. More about, read Source
International Women’s Day campaign by CPB London highlights unconscious gender
Research found that children are still affected by gender stereotypes. More about, read Source
Finding courage: a guide for agencies
Agency-client relationships have gotten too lopsided. Here’s how to start fixing the imbalance… More about, read Source
SXSW begins and brands mark International Women’s Day: The Week
Marketing and media events to watch in the next seven days. More about, read Source
‘Bigger and bigger’: Amazon attains top spot for UK adspend
Nielsen documented a 20% increase in adspend in 2021 following previous 17% decline… More about, read Source
Why home, food and other program genres are the focus of marketing ?
Cable group is focusing on genre programming to enable viewers to more easily find content that interests them. More about, read Source
How brands are approaching DE&I in influencer marketing
More pricing transparency is still needed and brands need to learn how to better trust creators. More about, read Source
Brands and agencies on alert to support staff in Ukraine
Companies offer financial support and close offices. More about, read Source