WATCH: Ben & Jerry’s joins the fight to end ad
The Unilever-owned ice cream brand is giving out free ice cream calling out oil and gas companies as brands get feisty at SXSW in Austin, TX… More about, read Source
The Unilever-owned ice cream brand is giving out free ice cream calling out oil and gas companies as brands get feisty at SXSW in Austin, TX… More about, read Source
Creatives are increasingly using AI generated art in their campaigns, but is it saving time and costs? Will rights issues and ethical concerns prevent broader adoption? And is it really the future of the creative process? More about Source
FedEx says, “We’re ready for the holidays, so you’re ready for what’s next.” More about, read Source
Agency company boosted its 2022 organic growth forecast but is preparing for a potential economic slowdown. More about, read Source
The goal of ambassador or creator programs is to develop real relationships with influencers and make them an integral part of your marketing strategy. More about, read Source
Hilton says, “When you and your team need space to work, and a place to eat, it matters where you stay.”… More about, read Source
Ad Age takes a look at the best creative campaigns in recent days… More about, read Source
Blended in-game ads deliver opportunities to tap into an expansive, growing audience, and a chance to experiment with new strategies to reach engaged gamers… More about, read Source
In 2019, the IPA declared a ‘crisis in creative effectiveness’. Little seems to have changed since. So where does the problem lie: are awards juries too focused on creative flair and not enough on work that delivers brand performance? More about, read Source
The holding company’s new Risk and Reputation unit includes Democratic and Republican communications firms SKDK and Targeted Victory. More about, read Source