Team Solidity Consulting

Radical plans to become a ‘levelling up broadcaster’ and attract private money failed to sway the government. More about, read Source

A quick take on the biggest advertisers, brands and agencies. Amazon and Procter & Gamble top Ad Age Datacenter’s rankings of the largest advertisers. New: Updated agency rankings, May 2022. More about, read Source

NBCUniversal’s streamer develops self-serve ad manager in effort to win over the long tail of performance marketers. More about, read Source

In a Mother’s Day–themed spot, Amazon focuses on India’s all-female delivery stations… More about, read Source

Samsung apologized for an ad depicting a woman running alone at night following criticism… More about, read Source

Or, the three acts of effective marketing… More about, read Source

Read Campaign’s round-up of this week’s pitch activity. More about, read Source

The campaign will be fronted by ITV Weather’s Lucy Verasamy. More about, read Source

Pilots and marketers have more in common than you may think. Nielsen’s study shows how marketers can use in-flight indicators to improve campaign ROI… More about, read Source

The company has adopted a new ’70/20/10′ approach. More about, read Source