Netflix is finally ready to sell ads
Streaming giant acknowledges that advertising is on its way after warding off brand interruptions in shows for years. More about, read Source
Online delivery service Gorillas swings for innuendo in debut work
Gorillas ad apes style of digital first social videos. More about, read Source
CBS airs CMT awards and Advertising Research Foundation hosts event:
Marketing and media events to watch in the next seven days. More about, read Source
Virgin Media O2 launches multimillion-pound brand campaign for Volt
Developed by VCCP, the campaign will run over the next five weeks. More about, read Source
High-energy commercials capture viewers’ attention, study shows
A new study from the University of Notre Dame says TV advertisers can use high-energy ads, not louder ones, to entice audiences. More about, read Source
Twitter testing edit button it says has nothing to do
The ability to edit tweets after posting them has been the most-requested feature for many years. More about, read Source
Coca-Cola now has a ‘pixel-flavored’ drink in metaverse play
The new soda is the second of the brand’s Coca-Cola Creations line. More about, read Source
News UK and Reach head shortlists for Campaign British Media
The winners will be revealed on 17 May in London. More about, read Source
Men’s Minds Matter and Media Bounty launch male suicide campaign
Campaign running across digital out-of-home and social media. More about, read Source
Pabst Brewing hires DNA for creative and media
Seattle agency named agency of record for Pabst Blue Ribbon and media agency of record for all the brewer’s brands… More about, read Source