Blogging

Google agency and brand relations exec takes YouTube role as it grows its ad business. Source

Music-oriented branding punches through in ways that other kinds of celebrity endorsements do not. Source

In this nineteenth episode, WordPress’s Executive director, Josepha Haden Chomphosy, discusses and expresses gratitude for the inspiration behind the People of WordPress series, HeroPress. … More about, read Source

Hallmark Gold Crown wants you to “Share more merry”—and buy a bunch of Hallmark Keepsake Ornaments at its stores. More about read  Source

A roundup of this year’s most terrifying Halloween-themed marketing. More about, read Source

Interesting Development founder Paul Caiozzo teams with former Heat/Deloitte execs John Elder and Mike Barrett to open Supernatural, a new creative shop powered by artificial intelligence and machine learning. More about, read Source

Gap features Katy Perry in its holiday ad as it increases marketing investment and focuses less on discounts and promotions. More about, read Source

Northwestern’s Kellogg program is offering a course on influencer marketing. More about, read Source

Plus: TV’s most expensive shows, Omnicom and Interpublic results, Facebook responds to the data drought, and more. More about, read Source

Megan Thee Stallion hypes her Hottie Sauce, a new menu offering at Popeyes that’s billed as a “​​Popeyes x Megan Thee Stallion” collaboration.   More about, read Source