Why marketers have to rethink their approach to storytelling
Or, the three acts of effective marketing… More about, read Source
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Or, the three acts of effective marketing… More about, read Source
Read Campaign’s round-up of this week’s pitch activity. More about, read Source
The campaign will be fronted by ITV Weather’s Lucy Verasamy. More about, read Source
Pilots and marketers have more in common than you may think. Nielsen’s study shows how marketers can use in-flight indicators to improve campaign ROI… More about, read Source
The company has adopted a new ’70/20/10′ approach. More about, read Source
Streaming giant acknowledges that advertising is on its way after warding off brand interruptions in shows for years. More about, read Source
Gorillas ad apes style of digital first social videos. More about, read Source
Marketing and media events to watch in the next seven days. More about, read Source
Developed by VCCP, the campaign will run over the next five weeks. More about, read Source
A new study from the University of Notre Dame says TV advertisers can use high-energy ads, not louder ones, to entice audiences. More about, read Source