Watch the newest commercials from FedEx, Macy’s, iRobot and more 9 novembre 2022 FedEx says, “We’re ready for the holidays, so you’re ready for what’s next.” More about, read Source
Omnicom boosts 2022 organic growth forecast 19 octobre 2022 Agency company boosted its 2022 organic growth forecast but is preparing for a potential economic slowdown. More about, read Source
Why brand ambassadors should be part of your marketing strategy 13 octobre 2022 The goal of ambassador or creator programs is to develop real relationships with influencers and make them an integral part of your marketing strategy. More about, read Source
Watch the newest commercials from Hilton, GoDaddy, Burger King and more… 13 octobre 2022 Hilton says, “When you and your team need space to work, and a place to eat, it matters where you stay.”… More about, read Source
The top 5 creative campaigns you need to know about 5 octobre 2022 Ad Age takes a look at the best creative campaigns in recent days… More about, read Source
3 reasons why advertisers should be ‘getting in the game’ 27 septembre 2022 Blended in-game ads deliver opportunities to tap into an expansive, growing audience, and a chance to experiment with new strategies to reach engaged gamers… More about, read Source
Does creativity still drive business? 27 septembre 2022 In 2019, the IPA declared a ‘crisis in creative effectiveness’. Little seems to have changed since. So where does the problem lie: are awards juries too focused on creative flair and not enough on work that delivers brand performance? More about, read Source
Stagwell creates unit to advise executives on social and political 22 septembre 2022 The holding company’s new Risk and Reputation unit includes Democratic and Republican communications firms SKDK and Targeted Victory. More about, read Source
Watch the newest commercials from Apple, Wendy’s, Hampton by Hilton 21 septembre 2022 Apple says, “The future of health is on your wrist.”… More about, read Source
Discover the future of streaming TV—hear from top advertisers 14 septembre 2022 Ad Age hosts its annual conference on streaming strategies… More about, read Source
How cultural fluency helps multicultural marketing succeed with all Americans 14 septembre 2022 Hispanic Heritage Month reminds us how campaigns focusing on commonly connectable themes like family or shared cultural traits can resonate with all Americans. More about, read Source
How Queen Elizabeth’s death is affecting the ad industry 12 septembre 2022 Advertisers rethink campaigns, ITV pulls advertising for 24 hours as brands respond to Queen Elizabeth’s death… More about, read Source
Artificial intelligence and creative marketing : how brands and agencies should experiment 8 septembre 2022 Three areas where machine learning can be leveraged creatively… More about, read Source
Ad creatives and mental health. 5 ways to prevent burnout ! 3 septembre 2022 In the hunt for Lions, don’t lose the humans… More about, read Source
Twitter launches edit button for paying subscribers 2 septembre 2022 The edit feature will soon be available to users who pay $4.99 per month for a subscription to Twitter Blue… More about, read Source
Watch the newest commercials from T-Mobile, Disney+, Modelo and more 30 août 2022 “For generations, Disney has brought you the most enchanting films and beloved characters,” an announcer says in a Disney+ spot… More about, read Source
Marketing winners and losers of the week 28 août 2022 Popeyes seizes on viral TikTok and Domino’s wins ‘most likeable ad’—plus why it was a bad week for Sephora, Zoom and Sony. More about, read Source
Retail media networks : the new skills every marketer needs 28 août 2022 The complexity of planning by ad product dramatically raises expertise requirements… More about, read Source
Agency news you need to know this week 28 août 2022 Chivas Regal selects Tombras, Horizon wins LionsGate, Stagwell launches AR platform at Twins game and more… More about, read Source
Agency dissatisfaction drives growth of in-housing: WFA 20 juillet 2022 Nearly seven in 10 respondents to a survey from the World Federation of Advertisers and The Observatory International survey said they had recently made, or planned to make, changes to their agency roster… More about, read Source
Walgreens partners with TikTok ‘granfluencers’ to reach senior consumers 20 juillet 2022 The pharmacy chain is featured in a paid partnership post from The Old Gays, a group of seniors with more than 7 million followers on TikTok… More about, read Source
Netflix picks Microsoft to power ad-supported tier 14 juillet 2022 Streaming giant ends months-long search for ad partner to build a “better than linear TV” ad experience.. From Campaign US More about, read Source
Disney teams with The Trade Desk to boost connected TV 13 juillet 2022 Advertisers can use post-cookie ID from The Trade Desk to target viewers on Disney’s ad-supported videos. More about, read Source
Watch the newest commercials from Grubhub, Warby Parker, Febreze and 12 juillet 2022 Warby Parker explains how it reimagined optical shops—and invites you to find a nearby store at warbyparker.com/retail. More about, read Source
Introducing America’s Hottest Brands 2022—everything you need to know 12 juillet 2022 Ad Age is running its annual list of America’s Hottest Brands—20 brands, services and people that are having a moment. More about, read Source
Adidas Liquid Billboard wins Outdoor Grand Prix at Cannes Lions 23 juin 2022 Campaign from Havas Middle East filled a giant billboard with water and swimmers. More about, read Source
TikTok tells brands at Cannes how it aims to win 21 juin 2022 TikTok execs talk brand safety, shopping, the creator economy, and how they caused a feta shortage… more about, read Source
Watch the newest commercials from Mint Mobile, Meta, Vitaminwater 20 juin 2022 Meta says, “The metaverse may be virtual, but the impact will be real… More about, read Source
Cannes Lions is back in person 20 juin 2022 During Cannes, Meta will showcase the power of creativity, and will feature an array of experiential activations and thought leadership programming… More about, read Source
Why GroupM is optimistic about the global ad market 15 juin 2022 Chinese government’s regulations will slow down the expansion of the global ad market, but pessimistic economic trends cannot diminish the ad industry’s potential… More about, read Source
Burger King’s ‘Pride Whopper’ agency apologizes for controversial campaign 15 juin 2022 Burger King Austria caused a stir on social media with its “Pride Whopper” campaign that didn’t quite land as intended with the LGBTQ+ community. More about, read Source
Google suspends engineer who claimed AI bot had become ‘sentient’ 14 juin 2022 Blake Lemoine, a software engineer on Google’s artificial intelligence development team, has gone public with claims of encountering “sentient” AI on the company’s servers. More about, read Source
TV’s sportsbook ad boom and contextual targeting 13 juin 2022 Also: Yahoo and Salesforce team up on a post-cookie strategy, macroeconomic news in a nutshell and more… More about, read Source
How LGBTQ+ TikTok influencers navigate Pride Month campaigns 10 juin 2022 LGBTQ+ TikTok creators offer advice to brands during Pride Month. Read more about Source
Watch the newest commercials from Chanel, Samsung, MassMutual and more 9 juin 2022 Chanel hypes Bleu de Chanel, a fragrance for men, with a little help from Jimi Hendrix’s “Fire.” More about, read Source
Elon Musk threatens to end Twitter deal 9 juin 2022 Elon Musk said he believes Twitter Inc. is breaching their merger agreement by not meeting his demands for information about spam and fake accounts… More about, read Source
Watch the newest commercials from Chipotle, Apple, Acura and more 8 juin 2022 Chipotle promotes its app and its rewards program… More about, read Source
User experience design: 5 websites strategies for brands 7 juin 2022 How to increase traffic, improve sessions and reduce bounce rates… More about, read Source
Warner Bros. Discovery uses its newfound scale as upfront negotiating 2 juin 2022 The recently combined company heads into negotiations seeking what buyers call ‘aggressive’ pricing… More about, read Source
Marketing winners and losers of the week 29 mai 2022 “Price is Right” cashes in on a nationwide tour and Seventh Generation gets purpose plaudits—plus why it was a bad week for Walmart, State Farm, Jif and Klarna. More about, read Source
Le Truc and Leo Burnett launch pro-bono campaign for Ukraine 22 mai 2022 The campaign will drive donations for the Human Rights Foundation’s Ukraine Solidarity Fund: Operation Sunflower… More about, read Source
Campaign Ad Net Zero Awards launch to recognise companies leading 20 mai 2022 New awards will showcase work that is helping to build a net zero economy. More about, read Source
Samsung taps Charli XCX for metaverse concert on Roblox 20 mai 2022 Fans complete challenges for the chance to be part of the performance. More about, read Source
Watch the newest commercials from Chrysler, Domino’s, Frito-Lay and more 20 mai 2022 Chrysler says its Pacifica is “the #VanLife for #RealLife.” Pour en savoir plus, lire la Source
Inclusive programming has made small but hopeful progress, ANA finds 17 mai 2022 ANA’s Alliance for Inclusive and Multicultural Marketing releases its first Cultural Inclusion Accelerator Report Card. More about, read Source
WPP partners with Epic Games and dives into the metaverse 13 mai 2022 Partnership includes new programme to train WPP employees on how to create custom brand experiences in Fortnite using Unreal Engine. More about, read Source
Roe v. Wade—Tracking brand and agency reaction 10 mai 2022 Several brands have spoken up in response to a leaked draft of a Supreme Court opinion that suggested the court will soon strike down the Roe v. Wade ruling More about, read Source
Advertising Association launches trade mission for Cannes Lions 2022 9 mai 2022 The trade mission will be run by the UK Advertising Exports Group and the Department for International Trade. More about, read Source
Channel 4 warns advertisers and agencies they ‘should be concerned’ 6 mai 2022 Radical plans to become a ‘levelling up broadcaster’ and attract private money failed to sway the government. More about, read Source
Top marketers, brands and agencies, ranked—The Big List 4 mai 2022 A quick take on the biggest advertisers, brands and agencies. Amazon and Procter & Gamble top Ad Age Datacenter’s rankings of the largest advertisers. New: Updated agency rankings, May 2022. More about, read Source
How Peacock plans to go after Facebook and Google advertisers 4 mai 2022 NBCUniversal’s streamer develops self-serve ad manager in effort to win over the long tail of performance marketers. More about, read Source
Watch the newest commercials from Amazon, T-Mobile, Dove and more 2 mai 2022 In a Mother’s Day–themed spot, Amazon focuses on India’s all-female delivery stations… More about, read Source
Samsung apologizes for how ad showing female runner is being interpreted 2 mai 2022 Samsung apologized for an ad depicting a woman running alone at night following criticism… More about, read Source
Why marketers have to rethink their approach to storytelling 27 avril 2022 Or, the three acts of effective marketing… More about, read Source
Pitch Update: Sky, Trustpilot, Heathrow, Krispy Kreme and more 26 avril 2022 Read Campaign’s round-up of this week’s pitch activity. More about, read Source
M&S Food showcases British farmers in campaign with 62 ads 25 avril 2022 The campaign will be fronted by ITV Weather’s Lucy Verasamy. More about, read Source
How audience-based reach metrics in-flight can boost ROI 21 avril 2022 Pilots and marketers have more in common than you may think. Nielsen’s study shows how marketers can use in-flight indicators to improve campaign ROI… More about, read Source
Sky reworks marketing approach and launches Gigafast campaign 20 avril 2022 The company has adopted a new ’70/20/10′ approach. More about, read Source
Netflix is finally ready to sell ads 20 avril 2022 Streaming giant acknowledges that advertising is on its way after warding off brand interruptions in shows for years. More about, read Source
Online delivery service Gorillas swings for innuendo in debut work 12 avril 2022 Gorillas ad apes style of digital first social videos. More about, read Source
CBS airs CMT awards and Advertising Research Foundation hosts event: 12 avril 2022 Marketing and media events to watch in the next seven days. More about, read Source
Virgin Media O2 launches multimillion-pound brand campaign for Volt 12 avril 2022 Developed by VCCP, the campaign will run over the next five weeks. More about, read Source
High-energy commercials capture viewers’ attention, study shows 11 avril 2022 A new study from the University of Notre Dame says TV advertisers can use high-energy ads, not louder ones, to entice audiences. More about, read Source
Twitter testing edit button it says has nothing to do 6 avril 2022 The ability to edit tweets after posting them has been the most-requested feature for many years. More about, read Source
Coca-Cola now has a ‘pixel-flavored’ drink in metaverse play 5 avril 2022 The new soda is the second of the brand’s Coca-Cola Creations line. More about, read Source
News UK and Reach head shortlists for Campaign British Media 4 avril 2022 The winners will be revealed on 17 May in London. More about, read Source
Men’s Minds Matter and Media Bounty launch male suicide campaign 1 avril 2022 Campaign running across digital out-of-home and social media. More about, read Source
Pabst Brewing hires DNA for creative and media 29 mars 2022 Seattle agency named agency of record for Pabst Blue Ribbon and media agency of record for all the brewer’s brands… More about, read Source
Michelin names Ogilvy global CRM agency of record 29 mars 2022 The tire brand will leverage Ogilvy’s end-to-end experience offering across loyalty, mar tech and global delivery… More about, read Source
See the finalists for Ad Age’s 2022 Creativity Awards 28 mars 2022 Winners to be revealed at the A-List and Creativity Awards gala in New York City on April 25… More about, read Source
Instagram to allow users to see most recent posts first 24 mars 2022 Meta Platforms Inc.’s Instagram is introducing two options for its feed, “Following” and “Favorites.” More about, read Source
Havas Media promotes deputy MD to chief client officer 23 mars 2022 Buckley’s new role will see her introduce ‘new continuous programme of client leadership training and thought leadership’. More about, read Source
Metaverse and Web3 marketing glossary : key words and terms brands 23 mars 2022 From DAO to gas to proof of stake. More about, read Source
Heineken launches virtual beer brewed in Decentraland 20 mars 2022 The beer has zero calories, tastes of nothing and you can’t actually drink it. More about, read Source
Why offering web accessibility is good business for agencies 18 mars 2022 Accessible websites enhance important agency practices like performance marketing, while proactively promoting an inclusive atmosphere on the web. More about, read Source
RanaVerse announces UK expansion 18 mars 2022 Agency to deliver a second Unilever “United we stand” campaign. More about, read Source
Instagram adds parental controls after Meta backlash 18 mars 2022 The new Instagram tools are part of a commitment to protect teenagers. More about, read Source
Diet Coke: just one sip transports rollerskater to blissfully deserted 15 mars 2022 Work has been made by Anomaly. Pour en savoir plus, lire la Source
Top 3 ways brands can scale personalized content 15 mars 2022 Adobe details how companies can develop a high-velocity content machine with intelligence and automation using Adobe’s Workfront. More about, read Source
How Universal Music Group Helps Brands Drive Culture 11 mars 2022 Universal Music Group for Brands connects artists and influencers with brands including Pokémon, Oreo and Coca-Cola. More about, read Source
Watch the newest commercials from Buick, Disney+, TYR and more 9 mars 2022 A bearded dragon named Iggy stars in a spot for the three-row Buick Enclave SUV. More about, read Source
International Women’s Day campaign by CPB London highlights unconscious gender 9 mars 2022 Research found that children are still affected by gender stereotypes. More about, read Source
Finding courage: a guide for agencies 8 mars 2022 Agency-client relationships have gotten too lopsided. Here’s how to start fixing the imbalance… More about, read Source
SXSW begins and brands mark International Women’s Day: The Week 7 mars 2022 Marketing and media events to watch in the next seven days. More about, read Source
‘Bigger and bigger’: Amazon attains top spot for UK adspend 4 mars 2022 Nielsen documented a 20% increase in adspend in 2021 following previous 17% decline… More about, read Source
Why home, food and other program genres are the focus of marketing ? 3 mars 2022 Cable group is focusing on genre programming to enable viewers to more easily find content that interests them. More about, read Source
How brands are approaching DE&I in influencer marketing 2 mars 2022 More pricing transparency is still needed and brands need to learn how to better trust creators. More about, read Source
Brands and agencies on alert to support staff in Ukraine 1 mars 2022 Companies offer financial support and close offices. More about, read Source
Lloyds Bank’s horses gallop to the beat in new TV 23 février 2022 The ad was created by Adam & Eve/DDB. More about, read Source
NAACP Image Awards airs on BET and consumer packaged goods 22 février 2022 Marketing and media events to watch in the week ahead. More about, read Source
Watch the newest commercials from Old Spice, IBM, Ergatta and 21 février 2022 Young Dolph Lundgren lies about having used Old Spice Sweat Defense—and his deception proves useful. More about, read Source
M&C Saatchi Sport & Entertainment scores Barclays sports sponsorship 18 février 2022 The bank is one of the longest-standing sponsors of football. More about, read Source
Submissions now open for Ad Age’s Small Agency Awards 18 février 2022 New categories recognizing the people behind the work have been added this year. More about, read Source
A UPS clothing line, Anomaly’s creative speed dating and more… 12 février 2022 Also, VMLY&R promotes a Wendy’s creative director and a pro surfer surfs on a window. More about, read Source
How AI powers the way brands build ideal mobile audiences 11 février 2022 Start.io’s new Maia platform uses artificial intelligence and natural language processing to customize audience segments easily and accurately. More about, read Source
Watch the newest commercials from T-Mobile, Priceline, Kroger and more 10 février 2022 Kroger says, “We believe fresh is all about standards” in a spot that highlights its produce-inspection protocols. More about, read Source
Another crypto brand enters Super Bowl—eToro ! 8 février 2022 This is the latest crypto brand to advertise in this year’s so-called “Crypto Bowl.” More about, read Source
Watch the newest commercials from Chevrolet, Hyundai, WhatsApp and more 8 février 2022 Walter, the dog-like cat, stars in a winter-themed spot for the 2022 Chevy Silverado. More about, read Source
Marketing winners and losers of the week 6 février 2022 American Airlines draws backlash for Black History Month social media move—plus DraftKings makes more marketing hires. More about, read Source
WPP and Instacart announce new ad partnership 2 février 2022 The deal includes creating an Instacart Ads certification. More about, read Source