Blogging by digital skills hub

A typical ‘lucky girl’ seems to have it all – perfect looks, an enviable lifestyle, a seemingly effortless following on social media – a life that’s straight out of a glossy magazine. More about, read Source

The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world’s biggest brands through their programmatic ad buys. Campaign explores.. More about, read Source

Would the brilliant ads that made some of us choose this crazy profession have made it if they were created by AI? More about, read Source

The industry has evolved almost beyond recognition in recent years, but the key to success for ad agencies hasn’t changed much since the 1960s. It is still about pitching and winning. more about, read Source

EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.. More about, read Source

WPP’s CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India’s potential, recent acquisitions, AI’s influence, and the role of creativity in shaping the future of advertising… More about, read Source

The recent flurry of agency openings in the UK capital suggests business here is good. But is there more to it than meets the London eye? More about, read Source

Creative guidance tool will also surface AI-powered tools that automatically edit advertisers’ video campaigns in line with YouTube’s guidance… More about : Source

McCann Content Studios will absorb the social capabilities of McCann Live and the creator capabilities of IPG agency ITB… More about, read Source

The streaming service shared how its ad-tier subscription is doing for the first time while avoiding the writers’ strike on Wednesday… More about, read Source

Social media firm’s new AI Sandbox includes AI-enabled text and image editing tools, which it plans to roll out to its advertising toolkit later this year… More about, read Source

Ever since Elon Musk bought Twitter, it seems like there’s something new/bad/weird happening on the platform at least every week. Right now, it’s the little « doge » (as in crypto or, for the real ones, the iconic meme) icon that has appeared on everyone’s home …

Twitter : Doge-Gone Crazy Lire la suite »

Havas will roll its Sports & Entertainment divisions under Havas Play, which is expanding globally to help brands activate in gaming, sports, music and other fandom categories… More about, read Source

Brands still tend to lean into the stereotype that gamers are adult-children living with their parents. However, figures show that many players are older. Older players not only have more money – they don’t have to ask for permission to spend it.. More about, …

‘Doing it wrong’: Thoughts from an older gamer Lire la suite »

The Unilever-owned ice cream brand is giving out free ice cream calling out oil and gas companies as brands get feisty at SXSW in Austin, TX… More about, read Source

Creatives are increasingly using AI generated art in their campaigns, but is it saving time and costs? Will rights issues and ethical concerns prevent broader adoption? And is it really the future of the creative process? More about Source

FedEx says, “We’re ready for the holidays, so you’re ready for what’s next.” More about, read Source

Agency company boosted its 2022 organic growth forecast but is preparing for a potential economic slowdown. More about, read Source

The goal of ambassador or creator programs is to develop real relationships with influencers and make them an integral part of your marketing strategy. More about, read Source

Hilton says, “When you and your team need space to work, and a place to eat, it matters where you stay.”… More about, read Source

Ad Age takes a look at the best creative campaigns in recent days… More about, read Source

Blended in-game ads deliver opportunities to tap into an expansive, growing audience, and a chance to experiment with new strategies to reach engaged gamers… More about, read Source

In 2019, the IPA declared a ‘crisis in creative effectiveness’. Little seems to have changed since. So where does the problem lie: are awards juries too focused on creative flair and not enough on work that delivers brand performance? More about, read Source

The holding company’s new Risk and Reputation unit includes Democratic and Republican communications firms SKDK and Targeted Victory. More about, read Source

Apple says, “The future of health is on your wrist.”… More about, read Source

Ad Age hosts its annual conference on streaming strategies… More about, read Source

Hispanic Heritage Month reminds us how campaigns focusing on commonly connectable themes like family or shared cultural traits can resonate with all Americans. More about, read Source

Advertisers rethink campaigns, ITV pulls advertising for 24 hours as brands respond to Queen Elizabeth’s death… More about, read Source

Three areas where machine learning can be leveraged creatively… More about, read Source

In the hunt for Lions, don’t lose the humans… More about, read Source

The edit feature will soon be available to users who pay $4.99 per month for a subscription to Twitter Blue… More about, read Source

“For generations, Disney has brought you the most enchanting films and beloved characters,” an announcer says in a Disney+ spot… More about, read Source

Popeyes seizes on viral TikTok and Domino’s wins ‘most likeable ad’—plus why it was a bad week for Sephora, Zoom and Sony. More about, read Source

The complexity of planning by ad product dramatically raises expertise requirements… More about, read Source

Chivas Regal selects Tombras, Horizon wins LionsGate, Stagwell launches AR platform at Twins game and more… More about, read Source

Nearly seven in 10 respondents to a survey from the World Federation of Advertisers and The Observatory International survey said they had recently made, or planned to make, changes to their agency roster… More about, read Source

The pharmacy chain is featured in a paid partnership post from The Old Gays, a group of seniors with more than 7 million followers on TikTok… More about, read Source

Streaming giant ends months-long search for ad partner to build a “better than linear TV” ad experience.. From Campaign US More about, read Source

Advertisers can use post-cookie ID from The Trade Desk to target viewers on Disney’s ad-supported videos. More about, read Source

Warby Parker explains how it reimagined optical shops—and invites you to find a nearby store at warbyparker.com/retail. More about, read Source

Ad Age is running its annual list of America’s Hottest Brands—20 brands, services and people that are having a moment. More about, read  Source

Campaign from Havas Middle East filled a giant billboard with water and swimmers. More about, read Source

TikTok execs talk brand safety, shopping, the creator economy, and how they caused a feta shortage… more about, read Source

Meta says, “The metaverse may be virtual, but the impact will be real… More about, read Source

During Cannes, Meta will showcase the power of creativity, and will feature an array of experiential activations and thought leadership programming… More about, read Source

Chinese government’s regulations will slow down the expansion of the global ad market, but pessimistic economic trends cannot diminish the ad industry’s potential… More about, read Source

Burger King Austria caused a stir on social media with its « Pride Whopper » campaign that didn’t quite land as intended with the LGBTQ+ community. More about, read Source

Blake Lemoine, a software engineer on Google’s artificial intelligence development team, has gone public with claims of encountering “sentient” AI on the company’s servers. More about, read Source

Also: Yahoo and Salesforce team up on a post-cookie strategy, macroeconomic news in a nutshell and more… More about, read Source

LGBTQ+ TikTok creators offer advice to brands during Pride Month. Read more about  Source

Chanel hypes Bleu de Chanel, a fragrance for men, with a little help from Jimi Hendrix’s “Fire.” More about, read  Source

Elon Musk said he believes Twitter Inc. is breaching their merger agreement by not meeting his demands for information about spam and fake accounts… More about, read Source

Chipotle promotes its app and its rewards program… More about, read Source

How to increase traffic, improve sessions and reduce bounce rates… More about, read Source

The recently combined company heads into negotiations seeking what buyers call ‘aggressive’ pricing… More about, read Source

« Price is Right » cashes in on a nationwide tour and Seventh Generation gets purpose plaudits—plus why it was a bad week for Walmart, State Farm, Jif and Klarna. More about, read Source

The campaign will drive donations for the Human Rights Foundation’s Ukraine Solidarity Fund: Operation Sunflower… More about, read Source

New awards will showcase work that is helping to build a net zero economy. More about, read Source

Fans complete challenges for the chance to be part of the performance. More about, read Source

Chrysler says its Pacifica is “the #VanLife for #RealLife.” Pour en savoir plus, lire la Source

ANA’s Alliance for Inclusive and Multicultural Marketing releases its first Cultural Inclusion Accelerator Report Card. More about, read Source

Partnership includes new programme to train WPP employees on how to create custom brand experiences in Fortnite using Unreal Engine. More about, read Source

Several brands have spoken up in response to a leaked draft of a Supreme Court opinion that suggested the court will soon strike down the Roe v. Wade ruling More about, read Source

The trade mission will be run by the UK Advertising Exports Group and the Department for International Trade. More about, read Source

Radical plans to become a ‘levelling up broadcaster’ and attract private money failed to sway the government. More about, read Source

A quick take on the biggest advertisers, brands and agencies. Amazon and Procter & Gamble top Ad Age Datacenter’s rankings of the largest advertisers. New: Updated agency rankings, May 2022. More about, read Source

NBCUniversal’s streamer develops self-serve ad manager in effort to win over the long tail of performance marketers. More about, read Source

In a Mother’s Day–themed spot, Amazon focuses on India’s all-female delivery stations… More about, read Source

Samsung apologized for an ad depicting a woman running alone at night following criticism… More about, read Source

Or, the three acts of effective marketing… More about, read Source

Read Campaign’s round-up of this week’s pitch activity. More about, read Source

The campaign will be fronted by ITV Weather’s Lucy Verasamy. More about, read Source

Pilots and marketers have more in common than you may think. Nielsen’s study shows how marketers can use in-flight indicators to improve campaign ROI… More about, read Source

The company has adopted a new ’70/20/10′ approach. More about, read Source

Streaming giant acknowledges that advertising is on its way after warding off brand interruptions in shows for years. More about, read Source

Gorillas ad apes style of digital first social videos. More about, read Source

Marketing and media events to watch in the next seven days. More about, read Source

Developed by VCCP, the campaign will run over the next five weeks. More about, read Source

A new study from the University of Notre Dame says TV advertisers can use high-energy ads, not louder ones, to entice audiences. More about, read Source

The ability to edit tweets after posting them has been the most-requested feature for many years. More about, read Source

The new soda is the second of the brand’s Coca-Cola Creations line. More about, read Source

The winners will be revealed on 17 May in London. More about, read Source

Campaign running across digital out-of-home and social media. More about, read Source

Seattle agency named agency of record for Pabst Blue Ribbon and media agency of record for all the brewer’s brands… More about, read Source

The tire brand will leverage Ogilvy’s end-to-end experience offering across loyalty, mar tech and global delivery… More about, read Source

Winners to be revealed at the A-List and Creativity Awards gala in New York City on April 25… More about, read Source

Meta Platforms Inc.’s Instagram is introducing two options for its feed, “Following” and “Favorites. » More about, read Source

Buckley’s new role will see her introduce ‘new continuous programme of client leadership training and thought leadership’. More about, read Source

From DAO to gas to proof of stake. More about, read Source

The beer has zero calories, tastes of nothing and you can’t actually drink it. More about, read Source

Accessible websites enhance important agency practices like performance marketing, while proactively promoting an inclusive atmosphere on the web. More about, read Source

Agency to deliver a second Unilever « United we stand » campaign. More about, read Source

The new Instagram tools are part of a commitment to protect teenagers. More about, read Source

Work has been made by Anomaly.   Pour en savoir plus, lire la Source

Adobe details how companies can develop a high-velocity content machine with intelligence and automation using Adobe’s Workfront. More about, read Source

Universal Music Group for Brands connects artists and influencers with brands including Pokémon, Oreo and Coca-Cola. More about, read Source

A bearded dragon named Iggy stars in a spot for the three-row Buick Enclave SUV. More about, read Source

Research found that children are still affected by gender stereotypes. More about, read  Source

Agency-client relationships have gotten too lopsided. Here’s how to start fixing the imbalance… More about, read Source